tourobs.ch
Valais in figures. And in context.
Tourobs has been observing tourism in Valais since 2011. Ask our assistant: it answers from the observatory's articles, analyses and reports, cites its sources and knows the official figures for the canton and its destinations.
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Sources
Answers come exclusively from the articles, analyses and reports of Tourobs, the Valais Tourism Observatory of the HES-SO Valais-Wallis Institute of Tourism, and from official statistics. Questions are stored anonymously to improve the service. Claude by Anthropic is used as the LLM for this website.
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Latest analyses
Valais Tourism Observatory
Tourobs, the Valais Tourism Observatory, is a project of the Institute of Tourism of HES-SO Valais-Wallis. It monitors occupancy, short-term rentals, cable cars, markets of origin and macro trends, and publishes its analyses in German and French on tourobs.ch.
Tourobs, the Valais Tourism Observatory, is a project of the Institute of Tourism of HES-SO Valais-Wallis, financed and directed by the Department of Economy and Education of the Canton of Valais.

The observatory team
All articles
Every article, analysis and report of the observatory. Filter by topic, type, language or year.
Contact
The observatory team at the Institute of Tourism in Sierre analyses the Valais tourism economy for destinations, associations, companies and public bodies. For questions about the data, the analyses or this assistant, please contact us.
Website and AI assistant
Valais in figures
Official accommodation statistics from the Swiss Federal Statistical Office for Valais, its tourism municipalities and Switzerland, updated monthly, plus the latest Tourobs indicators.
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Tourobs indicators
Selected charts from the observatory's sector pages: hotel industry, short-term rentals and cable cars.
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The address may be outdated or contain a typo. The research assistant and all publications are on the homepage.
Imprint, Terms of Use & Privacy Policy
Impressum
Tourobs Intelligence (tourobs.tourism-research.net) is the AI assistant of Tourobs, the Valais Tourism Observatory, a project of the Institute of Tourism, HES-SO Valais-Wallis School of Management, Rue de la Plaine 2, 3960 Sierre, Switzerland. Tourobs is financed and directed by the Department of Economy and Education of the Canton of Valais. Contact: tourobs.ch/contact. Development and operation: the aigency, Peter Baka, theaigency.ch.
Content and sources
The assistant answers exclusively from the articles, analyses, studies and reports published on tourobs.ch and from official statistics of the Swiss Federal Statistical Office (BFS, HESTA) and of Tourobs itself. Every answer cites its sources. The assistant can make mistakes: please verify important figures in the cited source before you rely on them. The content of tourobs.ch remains the property of its authors; this site links to the original articles.
Privacy Policy
Questions asked to the assistant are stored without personal data (question text, language, time) to improve the service. Answers are generated with Claude by Anthropic. In voice mode, your microphone audio is transmitted to ElevenLabs (speech recognition and speech synthesis, servers in the USA) for the duration of the conversation; the answers themselves are generated as in text mode. Conversations are not stored beyond the question log. Visits are measured with Umami, a privacy-friendly analytics tool hosted in Switzerland that sets no cookies and stores no personal data. This website is hosted in Switzerland and subject to the Swiss Federal Act on Data Protection (FADP).
